A web design studio from Found First, built for businesses that rely on trust.
Dog groomers and grooming salons
Friendly dog grooming website design that helps local customers book
Dog grooming website design is all about reassuring owners that their dog will be safe, calm and happy with you. My edge is local search: I run an SEO consultancy, so your site shows up when owners nearby look for a groomer, and it answers their worries before they ring. You get a warm, affordable site with prices by breed, an honest first-visit guide and an easy way to book the next appointment.
Prices by breedNervous dogs welcomeEasy local booking
What owners worry about
You are not just grooming a dog. You are looking after a member of the family.
Dog owners can be more anxious about a groomer than about their own hairdresser. Will my dog be scared? Will they be left in a cage all day? Will they come back looking like a different breed?
Your website can answer those worries before they are asked. Photos of relaxed dogs, a friendly explanation of how you work and clear, honest policies all help an owner feel comfortable handing over the lead.
The tone should match your salon: warm, local and a little playful, without losing sight of professional care. The concept above uses cosy colours and a friendly serif, but a sleek mobile grooming van might suit something brighter.
Whatever the look, the practical details stay front and centre: prices, location, opening hours and how to book.
Prices that make sense
The page owners check first
A clear price list saves you hours of messages. This is the layout I use.
| Size | Example breeds and what to show |
|---|---|
| Small | Shih Tzu, Bichon, Yorkshire Terrier. Full groom and bath-and-tidy prices, and typical time. |
| Medium | Cocker Spaniel, Cockapoo, Westie. Note that doodle coats vary a lot and may need more time. |
| Large | Labradoodle, Golden Retriever, Springer. Include de-shedding options. |
| Giant | Newfoundland, Bernese. "From" prices and a note to get in touch first. |
| Extras | Nail clips, hand stripping, teeth cleaning, de-matting and any puppy intro sessions. |
The first visit
A page that calms new owners
A first-visit page reassures owners and sets expectations for both of you.
- How you introduce new dogsA few minutes to settle, gentle handling and breaks when needed.
- Cage-free or notHonest about how dogs wait, and whether you groom one at a time.
- Puppy introductionsShort, positive first sessions that build confidence for life.
- What to bring and tell youVaccination details, health issues, any sensitivities.
- Collection timesHow long the groom takes and how you let owners know their dog is ready.
Proof and local search
Happy dogs are your best advert
A gallery of before-and-after photos, grouped by breed, is the most shared part of any grooming website. Add any grooming qualifications, your insurance and a few reviews that mention nervous dogs or tricky coats, and new owners feel far more confident.
Most grooming customers search locally, often "dog groomer near me" or "cockapoo groomer" plus a town. A consistent Google Business Profile, a clear services page and a fast, mobile-first site give you a real chance in those results. It is the SEO groundwork I include as standard.
Busy days and bookings
Keeping the diary under control
Show your booking lead time
If you are booked three weeks ahead, say so. Owners plan accordingly and fewer people ring for a slot tomorrow.
Rebook reminders
Many coats need grooming every six to eight weeks. A line encouraging owners to book the next visit on collection keeps your diary steady.
Waiting list for new dogs
If you are full, a simple waiting list form collects new customers without the pressure of immediate slots.
Dog grooming website prices
Friendly, affordable grooming websites
Fixed prices, warm copy written for you and your booking or contact options made obvious on every page.
Starter Website
from£590
A clean one-page website for businesses that need a professional presence quickly.
A friendly single page for a home or mobile groomer.
- One carefully designed page
- Copy written with you
- Mobile-first layout
- Enquiry form or booking link
- Titles, descriptions and basic SEO
Business Website
from£1,250
A 3 to 5 page website with service pages, contact form, mobile optimisation, basic SEO and clear copy.
Prices by size, a first-visit guide and a before-and-after gallery.
- 3 to 5 designed pages
- A page for each main service
- Contact form and click-to-call
- Mobile optimisation
- Basic SEO and clear copy
Website + Visibility
from£1,750
A website plus local SEO structure, Google Business Profile guidance, tracking and a simple content plan.
For salons that want to be the top local groomer on Google and Maps.
- Everything in Business Website
- Local SEO structure
- Google Business Profile guidance
- Tracking set up
- A simple content plan
How should I show prices when every dog is different?
Group prices by size or breed type, such as small, medium, large and giant, with a few common breeds listed under each. Add a line explaining that matted coats or nervous dogs may take longer. Owners appreciate a clear starting point.
Should I explain how I handle nervous dogs?
Absolutely. It is one of the biggest worries owners have. A short, honest section on how you introduce new dogs, whether you use cages, and what happens if a dog becomes stressed can win you loyal customers.
What about vaccinations and aggressive dogs?
State your policies kindly and clearly: vaccination requirements, what information you need before the first groom, and how you handle dogs who struggle. It saves awkward conversations at the door.
Can people book online?
Yes, if you use a booking app built for groomers or a general booking system. I link it from your prices and first-visit pages. If you prefer to book by phone or message, I make those options obvious instead.
How much does a dog grooming website cost?
From £590 for a Starter Website, £1,250 for a Business Website with prices, first-visit and gallery pages, and £1,750 for Website + Visibility with local SEO. The quote is final.
Related
Related pages
Get started
Show owners their dog is in good hands.
Tell me about your grooming business and where you work. I will send a friendly plan and a fixed price.