A web design studio from Found First, built for businesses that rely on trust.
Accountants and bookkeepers
Accountant website design for firms that get things right
Accountant website design should show, in seconds, that you are organised, reliable and easy to deal with. Where I differ from most web designers is the search side: SEO is my day job at Found First, so your service pages match what business owners actually type, from "MTD help" to "bookkeeper near me". You also get fixed monthly fees shown clearly and a simple way to book a discovery call, at an affordable fixed price.
Fixed fees shown clearlyMTD pages that rankBook a discovery call
What prospects want
Clients want an accountant who makes things simpler.
Clarity
Most small business owners find tax stressful. A website written in plain English, without acronyms left unexplained, is already a sign you will be easier to work with.
Predictability
Fixed monthly fees and a clear list of what is included remove the fear of surprise bills, which is often why people switch accountants.
Responsiveness
How quickly you reply, who they will deal with and how you communicate. Clients leave accountants who go quiet.
Fees on the website
Show the price, win the right clients
A simple fee table does more selling than a page of adjectives.
| Client type | What the fee page should show |
|---|---|
| Sole traders | Monthly fee from, Self Assessment included, bookkeeping options and MTD support. |
| Landlords | Fees by number of properties, and how you handle joint ownership. |
| Limited companies | Annual accounts, Corporation Tax, payroll and director Self Assessment, bundled clearly. |
| VAT-registered | VAT returns as an add-on, with the scheme types you handle. |
| One-off work | Tax returns, catch-up bookkeeping or advice, priced or explained individually. |
Content that attracts clients
Practical pages that answer real questions
Business owners search for their accounting problems all year: "do I need to register for VAT", "how does Making Tax Digital affect landlords", "sole trader or limited company". A handful of clear, practical pages on those topics can bring in steady enquiries from exactly the right people.
I do not mean a blog full of generic tax tips copied from elsewhere. I mean a small set of genuinely useful guides, written for the clients you want, each ending with a sensible next step.
Niche pages work especially well. If you already look after lots of contractors, tradespeople or landlords, a page written specifically for them speaks their language and ranks for their searches.
The Website + Visibility package includes a content plan, so you know which pages to add first and why.
Trust signals
Competence, quietly proven
- Professional bodyICAEW, ACCA, AAT, ATT or CIOT membership, shown consistently with any practising certificate details.
- Software you supportXero, QuickBooks, FreeAgent or Sage. Clients often search for accountants who use their software.
- Real peoplePhotos and short profiles for the people clients will actually speak to.
- Reviews that mention outcomes"Sorted two years of catch-up bookkeeping in a month" beats a generic five stars.
Choosing your clients
Attract the clients you actually want
Name your ideal client
A home page that says "accountants for small businesses" attracts everyone. One that says "accountants for tradespeople and contractors" attracts the right people.
Say what you do not do
If you do not take on audit work or large groups, a polite line saves time for everyone and makes the rest of the site more credible.
Make switching feel easy
Many prospects already have an accountant. A short "how switching works" section removes the biggest reason they stay put.
Accountant website prices
Calm, competent, affordable
A fixed price agreed after a short call, copy written in plain English and the search groundwork included.
Starter Website
from£590
A clean one-page website for businesses that need a professional presence quickly.
A tidy single page for a sole practitioner or bookkeeper.
- One carefully designed page
- Copy written with you
- Mobile-first layout
- Enquiry form or booking link
- Titles, descriptions and basic SEO
Business Website
from£1,250
A 3 to 5 page website with service pages, contact form, mobile optimisation, basic SEO and clear copy.
Service pages, fixed fees, people and a discovery call booking.
- 3 to 5 designed pages
- A page for each main service
- Contact form and click-to-call
- Mobile optimisation
- Basic SEO and clear copy
Website + Visibility
from£1,750
A website plus local SEO structure, Google Business Profile guidance, tracking and a simple content plan.
Adds local SEO and a content plan for MTD and niche pages.
- Everything in Business Website
- Local SEO structure
- Google Business Profile guidance
- Tracking set up
- A simple content plan
Should accountants publish their fees?
More and more do, and in my experience it helps. Monthly fixed fees for common client types, such as sole traders, landlords and small limited companies, answer the first question every prospect has. You can still quote bespoke work individually.
Is it worth having a page about Making Tax Digital?
Yes. Making Tax Digital for Income Tax is bringing many sole traders and landlords into quarterly digital reporting in stages, and plenty of them are searching for help. A clear, practical page explaining who it affects and how you help can bring in exactly the clients you want.
Should I niche down on my website?
If you already serve a clear group, such as contractors, tradespeople, landlords or creative businesses, a dedicated page for them is powerful. It speaks their language and ranks for their searches. You do not have to turn away other clients to do it.
Can prospects book a call online?
Yes. I can link a scheduling tool such as Calendly or Microsoft Bookings so prospects book a discovery call directly, or use a short enquiry form if you prefer to qualify people first.
What does an accountant website cost?
From £1,250 for a Business Website with service pages and fees, or £1,750 for Website + Visibility with local SEO. A sole practitioner can start with the £590 Starter Website. No hidden extras.
Professional firms
Related pages
Get started
A website that feels as organised as you are.
Tell me about your practice and the clients you want more of. I will reply with a plan and a fixed price.